3. What have you learned from your audience feedback?

From the audience feedback, we have learnt that sometimes we have to look at our own work through other people's eyes. We say this because we are so used to seeing our own work and watching it develop every lesson. We therefore, get used to seeing the video and some parts may not stand out to us as much as it would to someone else whose looking at it with 'fresh eyes'. As a result, we learnt that asking for audience feedback helps pick up any changes that need to be made before finalising it, to ensure things work well for the video piece.

In balance we have received both positive and negative feedback, however we feel the positives outweigh the negatives as it stands.
The overall impression we got for our music video was that it was professional and had an outstanding performance that told the story of the song well.
This shows that our video is to a standard of work has the potential to match the work seen in professional music videos.


From the three positives given about our video, we have questioned ourselves why in particular these three points stood out and why they were chosen as opposed to anything else in the video. Keeping this in mind, we realised that yes, these are the three strongest points of the video, and we did enjoy doing these areas the most, especially the stop motion. It was a lot more fun and didn't require any acting. More so, it was easy to take a series of photos and place them together to fit in with the song. We have therefore, learnt that maybe if we had used a lot more stop motion, it would of boosted the video and would have emphasised the pop element to fit within the song.

Mover over, being able to portray the story of the song was fun to play, as Caroline and Lilian had to get into character. Through out all the filming, both performers had to make sure they had the right facial expressions, body language and mannerisms. It was hard sometimes and there was a lot of laughing in scenes. However, we managed to capture the essence of the characters and this clearly showed in the scenes of the video as supported by our audience feedback.

However, not only did we ask for positives, we asked what could be improved of our video if we could go back and make it better. This in theory, should enable us to pick out the weaknesses and improve on them, should we get additional time to make the necessary modifications.

Consequently, we thought that the bold use of colour saturation in some scenes helped emphasise the contrasting conflict between the two characters, however, our audience feedback taught us that it was very detracting from the video and didn't seem like it had fit in well with the video. We were advised that maybe it would be better if we didn't include this effect and left the colours as they were or used a completely different effect. In light of this we have been unable to change the video effect, as we felt it made the video more 'poppy' making it fit in with the specification better.
Moreover, we were told that having quicker editing to fit the pace of the song would have been better and making the video brighter and more eye catching.


We have therefore learnt that for next time we should play to our strengths and include a lot more stop motion and things like this to add to the pop elements of the song we had chosen as well as speeding up the cut rate so that it is more fitting the the beat and tune of the song.


Here is a video of some audience feedback we got: